Seeing Eye to Eye

As mentioned before in many people are turned off by baking because it is time consuming, messy and you have to know what you are doing. I use baking as a creative outlet as do many others. However, some people do not find baking to be a good outlet and here is the issue I see with that. Not everyone is going to find baking enjoyable but I do want to make it more attractive to those who do not find baking easy. My hope is for chefs and bakers to make baking seem as easy. Because it can be.

So here is the deal. Since I am dealing with the issue of not everyone finds baking to be enjoyable and I want professionals and experts to make it seem easy this is how I plan to approach it. Those who are intimidated by baking or just find it to be annoying you need to give baking a chance. Like I said before, it is a great creative outlet and lets you use your imagination and create one of a kind treats.

Take some time and give baking a chance by viewing the following websites www.foodtv.com, www.pillsbury.com, and www.bettycrocker.com. These websites provide easy recipes and and helpful tips so that baking does not seem so scary.

So all of you baker haters out there. I may not ever get you to love baking just as much as I do but all I am asking is that we see eye to eye on baking and that it is easy. AND that you at least give it a try.

With Christmas and Hanukkah right around the corner now is the PERFECT time to get out your kitchen aid mixer and make some fabulous holiday cookies.

The Joy of Baking

Like my last couple of post I am going to bring another website to your attention. www.thejoyofbaking.com is a website like the others that I have mentioned in that it highlights recipes for the upcoming holiday and seasons. However, if you are an amateur baker and you go to this site it can come across as intimidating.

First, the front page of the website is cluttered with a ton of different recipes making it hard to focus on just one and choose which one you would like to start with. Although this does not have to do with the content, I do not think that someone who is visiting the site for the first time will go far beyond the first page because it is so intimidating. Therefore, I think the website should be redesigned to highlight just a few of the months top searched recipes and tips.

Second, the few articles and paragraphs the site does have are aimed towards experienced bakers. This site is not first time baker friendly. The content is for those who bake all of the time and speak to those who know a lot about baking. This site provides lots of great recipes and should be restructured so that it is easier to follow and is more first time baker friendly.

Third, the site provides too much content. This seems like a silly thing to highlight, but I think the website tries to touch on to many topics. It needs to be more focused. For example, it provides recipes with using different fruits, icing recipes but it also provides ideas for breakfast lunch and dinner. I understand the website is called the joy of baking but it should stick strictly to baked goods. It should not try to touch on meals as well as baking, it needs to stay in one area so that it does not look cluttered and unorganized.

Finally, this website does provide a ton of information, tips and recipes, however, I do think there is some cleaning up to do on the site. It needs to be reorganized and more first time user friendly. Baking is a joyful thing and you should not be turned away from it before you even start baking just because a site you went to for help was too overwhelming.